Working closely with iResearch Services, we conducted an online survey among 1000 CEOs based in Australia, China, France, Germany, India, Singapore, Sweden, Norway, Finland, Denmark, the United Kingdom and the United States throughout Spring 2023.

  • Australia = 50
  • China = 100
  • France = 100
  • Germany = 100
  • Sweden = 25
  • Denmark = 25
  • Finland = 25
  • Norway = 25
  • Singapore = 50
  • India = 100
  • United Kingdom = 100
  • United States = 300


Respondents were invited to participate in the survey via email and an online survey panel. Data was monitored to remove any “career respondents” and geo-IP checks were included to ensure that the relevant countries were verified. Due to rounding, numbers presented throughout this report may not add up precisely to the totals provided and percentages may not precisely reflect the absolute figures.

The survey was designed with strategic input from Griffith University and implemented by iResearch Services, which is a full member of the Market Research Society and abides by its rules, which are based on the ESOMAR principles.

Thank you to everyone who took part in shaping this year's report, with a special thank you to our contributors:

Andrew Hill

Senior Business Writer,
Financial Times

Ben Kellard
Director of Business Strategy, Cambridge Institute for Sustainability Leadership (CISL)

Craig Dews
CEO, 
Limelight Sports Group


Francesca Lagerberg

CEO, Baker Tilly International

Hubert Joly

Former CEO Best Buy, Harvard Business School Professor

Isaac Getz

Author, Speaker, and Professor at ESCP Business School

James Payne


Global Strategic Lead, Purpose of Business, Forum for the Future


Mark Cuddigan


CEO,
Ella’s Kitchen


Nick Barter

Professor of Business Strategy and Sustainability at Griffith University

Nicky Goulder

Founding CEO, Create

Rob Jay
CEO, ScionHealth

Sarah Walker-Smith

CEO, Shakespeare Martineau

Tim Smeaton

CEO, Kubrick Group

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Baker Tilly: Creating a future-facing brand

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Culture will make or break your future

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Brandpie wins Gold and Strategist of the Year at the 2023 Transform Awards

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Follow the French: How to lead with purpose in 2023

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Purpose is falling short (and what must change)

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#BioBrilliance

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Brandpie appoints Laurence Mellman as a Non-Executive Director

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Brandpie delivers new visual identity for Astorg

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Matrix Medical Network Launches New Brand Identity and Positioning by Brandpie

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Brandpie develops inclusive new brand for EO

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Flexibility in the Workplace

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Helping you understand how your people are really feeling

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Monumental Sports & Entertainment introduces new brand positioning and advertising campaign

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The Power of Purpose

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Magpie Interviews: a conversation with Ted Leonsis

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Dress coding for sports

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Top 5 ways to boost employee engagement

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Game On

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Power of purpose understood, but CEOs failing to capitalize on opportunity

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The American Formula

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How Tech Giants Entered And Altered The Financial Landscape

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PSPA launches #UNMUTE campaign

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Modern Masculinity

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