Let’s begin with a delicious irony: in their relentless quest to automate logic, precision, and efficiency, have the techies accidentally handed the keys of the future to the people least concerned with any of those things?
For decades, technologists have built the systems that run our world. Codebases, algorithms, APIs – the machinery of modern life. Everything was built to scale, optimize, streamline. Creativity, in that universe, was seen as flair – something applied at the end to “make it pop.”
And then they invented artificial intelligence (AI).
A machine that writes its own code. That learns from patterns. That generates text, sound, images, and motion. A machine that doesn’t just execute logic, but plays with it.
In their triumph, the techies may have triggered their own redundancy. Because AI isn’t just a tool for automation anymore. It’s a trampoline for imagination and it just put the creatives back in charge.
Welcome to the age of creative supremacy
Here’s the twist no one saw coming: AI doesn’t replace creativity, it supercharges it. And not just for the classically trained or the strategically minded. It empowers anyone with a weird idea and an internet connection to go from brainwave to build-out at speed.
AI doesn’t replace creativity, it supercharges it. And not just for the classically trained or the strategically minded. It empowers anyone with a weird idea and an internet connection to go from brainwave to build-out at speed.
That quirky app idea you once doodled on a napkin? Buildable.
The nonsense poem you wrote at 2 AM that oddly feels like a short film? Animatable.
The person who thought about edible business cards? Trademarked and prototyped by Friday.
AI doesn’t remove the need for originality. It removes the friction between originality and execution.
Which is where the magic happens.
Because human progress rarely begins with logic. It starts with leaps. The random spark. The irrational insight. The “what if?” that makes no sense until it suddenly makes everything else make sense.
The Brain Fart: humanity’s most underrated innovation engine
Here’s a technical term you won’t find in any computer science syllabus: the brain fart.
It’s the moment when your brain short-circuits convention. When the dots don’t connect the way they’re “supposed” to, and in doing so, connect to something astonishing. It’s not a calculated idea. It’s an accidental one. A misfire. A beautifully dumb epiphany.
“What if shoes could order pizza?”
“What if I pitch a children’s book about anxiety-ridden pickles?”
“What if we combine whale song and stock market data to predict trends?”
Stupid? Maybe. But also possibly the start of something extraordinary. Because abstract, lateral, and irrational ideas are the ones that push humanity forward. Not the linear, incremental, spreadsheet-friendly ones.
AI doesn’t generate these brain farts. But it’s a remarkable partner when you do.
You come with the spark. AI brings the fuel.
Abstract, lateral, and irrational ideas are the ones that push humanity forward. Not the linear, incremental, spreadsheet-friendly ones. AI doesn’t generate these brain farts. But it’s a remarkable partner when you do.
AI is a dream engine, not a dreamer
Much of the fear around AI stems from misunderstanding what it is. It’s not sentient. It doesn’t want. It doesn’t wonder. It doesn’t get drunk on a Tuesday and sketch out a world-changing idea on the back of a napkin.
But it can help you simulate, shape, and scale that idea once it exists.
AI is not the dreamer. It’s the dream engine. It lets you test ideas faster, discard them faster, prototype them faster. And most importantly, it lets you play.
This sense of play is vital. Play is where the best ideas are born. Not under pressure or in pitch decks – but in the absurd, tangential, messy folds of the mind. The moments when logic takes a backseat and nonsense gets the wheel.
AI can’t have those moments. But it responds beautifully to them.
From coders to conductors
This changes everything about who holds creative power.
Once upon a time, creatives had to beg for bandwidth. That wild idea you had? It needed a dev team, a budget, a project manager, a six-week sprint. You had to translate your instinct into specs.
Now, you can just build it.
You can conduct rather than code...or even better, compose with code, letting AI fill in the gaps. The canvas is endless. The brushes are infinite. The only limit is the shape of your thoughts.
Which brings us to a curious turn: the traditional “power triangle” in companies – Tech, Business, and Creative – is getting redrawn. The Creative corner just got a jetpack.
The real threat? not to jobs – but to the expected
Let’s be honest: yes, jobs will change. Yes, some tasks will disappear. But the most radical shift AI is creating isn’t economic. It’s philosophical.
We are no longer bound by what is reasonable.
We’re seeing a Cambrian explosion of weird, wild, wonderful ideas. Fiction writers using AI to co-author novels. Architects dreaming up impossible structures. Teachers designing AI-powered learning games tailored to each student. Marketers turning obscure memes into global campaigns.
This is progress not in a straight line, but in a zigzag. And it’s the zigzags that change the world.
Remember: no one asked for Dadaism. Or punk rock. Or memes. Or the internet.
Progress has always ridden on brain farts.
Once upon a time, creatives had to beg for bandwidth. That wild idea you had? It needed a dev team, a budget, a project manager, a six-week sprint. You had to translate your instinct into specs.
Now, you can just build it.
What now for the techies?
So…did the techies just make themselves obsolete?
Not exactly. But the spotlight has shifted.
The most valuable techies now aren’t the ones writing perfect code, but the ones building tools that amplify absurdity, accelerate play, and expand the sandbox.
They’re not gatekeepers anymore. They’re enablers. Collaborators. Co-conspirators in the grand experiment of creativity.
Because this isn’t just about creatives getting their power back. It’s about all of us becoming creative.
Engineers writing screenplays. Analysts designing fashion. Planners launching podcasts. CEOs prototyping video games. The professional silos are collapsing—and in their place, we’re seeing something far more exciting:
An age where ideas lead. Not departments.
Final thought: the age of brain farts is here
The story of the future won’t be written by the most efficient minds. It will be written by the most imaginative ones.
And imagination, as it turns out, isn’t tidy. It’s impulsive, irrational, disruptive, and sometimes deeply embarrassing.
But in a world where the machine can do everything except think like us… maybe the best thing we can do is embrace the brain fart.
Because buried in that ridiculous idea, that surreal tangent, that moment of madness—might be the next great leap.
And now, thanks to the machine, we can actually build it.
So thank you, techies.
You’ve built the forge.
Now step aside, and watch the creatives make the fire dance.
