09 November 2021

Global consultancy Brandpie today announced the appointment of Laurence Mellman as Non-Executive Director, where he will act as a business advisor for the fast-growing consultancy.

With over 25 years’ experience in leadership positions at WPP plc, Mellman will bring his extensive knowledge on large-scale corporate development, mergers & acquisitions, and business transformation agendas to firmly establish Brandpie as the leading purpose-driven transformation consultancy.

Formerly, Mellman was the COO of WPP’s International Specialist Communications group – where he held strategic, commercial and operational accountability for a portfolio of 35 companies – reporting directly to the WPP Group CEO.

At Brandpie, he will support the development and implementation of the organization’s business strategy as Brandpie continues to grow internationally.


Brandpie Founder, Dave Allen, says, “Having started down this path in 2010 we have seen a massive growth in demand for purpose-driven transformation in the last 3 years, as corporations have to adjust and adapt to an increasingly volatile and rapidly changing business landscape. To optimize the market leading position we have created for ourselves, we will continue to grow and strengthen our team. Laurence brings an expertise in guiding organizations through growth which is going to be invaluable to us.”

“Brandpie is now at a stage where it has built a fantastic client list and proved that the power of purpose-driven transformation can unlock growth,” says Laurence Mellman. “Brandpie’s clients fully recognize the value that the consultancy brings to their business. I look forward to helping the team continue its outstanding track record of success.”

About Brandpie

Brandpie is an independent consultancy specializing in purpose-driven transformation. Combining the power of culture, brand and ESG, Brandpie is uniquely positioned to help CEOs and their team discover, define and activate their company’s purpose – unlocking growth and building a sustainable future for their businesses.

Brandpie works with complex, multinational corporations, ambitious, fast-growth entrepreneurs and leading NGOs looking to build a purpose-led future.

Brandpie was named one of the Financial Times’ leading Management Consultancies every year since 2018 and B2B Agency of the Year in North America by the Drum in 2019. For more, visit