It’s clear that one of the most powerful motivational drivers is Purpose. A clear purpose unites and excites people. It makes everyone feel as if they are contributing to higher progress and growth.

According to Gallup’s recent State of the Global Workplace report, 85% of employees are not engaged or actively disengaged at work. An increasingly sobering statistic when you realise that this equates to approximately $7 trillion in lost productivity.

At our recent Power of Purpose event, we explored the role of Purpose in building and enhancing levels of engagement and motivation, and how you can embed purpose within your organization to build stronger connections with your people.

Moderated by Chris Holmes (Brandpie's Managing Partner, Engagement), the session offered insights from key industry leaders on Purpose; on how organizations can leverage Purpose beyond just a ‘nice to have’, to set direction, mobilize employees and recruit and retain the best talent; and how Purpose can create a more engaged workforce.


  • Dawn Hollingworth - Global Employer Brand Lead, Rolls Royce.
    Prior to joining Rolls-Royce in June 2019 to head up their global employer brand, Dawn led international client employer brand programmes across diverse industries for a global consultancy. Her previous in-house role was with EY, where she led internal and external global brand programmes. Dawn has worked with dynamic start-ups through to FTSE 100s to define, articulate and activate their EVP, story and talent brand. Her work drives successful talent acquisition and employee engagement.
  • Ian Colvin - Global VP Digital Marketing, Lipton Ice Tea.
    Ian has spent the last 24 years working for Unilever, one of the largest companies to have embedded purpose at its core. Across this time he worked in marketing & general management roles in UK, Europe and Asia with his last role as Global VP Digital for Lipton Ice tea, the joint venture between Unilever and Pepsico. Purpose is a passion of his and he led a project to identify and embed purpose across a global Unilever foods division, which had a transformative effect on the business.
  • Duncan Goodhew (MBE) - Olympic Gold Medallist.
    One of the world's most respected and instantly recognisable athletes, Duncan is an Olympic Gold Medallist swimmer and a popular motivational speaker. He has extensive and diverse business interests and his award winning company, Limelight Sports is a market leader which is behind the creative delivery of many of the UK’s largest and most successful mass participation events and programmes.

CEO Purpose Report 2020

For the second year in a row, we conducted the world's most comprehensive study exploring what today's CEO really thinks about purpose.

Explore the full insights now