A new identity to help a start-up, grow up

Brand Positioning | Brand Identity | Web Design

Challenge
How could IT consultancy start-up Mozaic reflect their growth aspirations and really begin to punch above their weight?

Approach

  • Working with the two Founders we clarified the business offer to ensure it was simple, compelling and differentiated in the service integration market
  • We created a simple, yet effective, positioning idea – Future Ready – to signify the need for Mozaic’s clients to prepare for the future challenges and opportunities of technology change
  • We designed a new wordmark, visual identity system and website to present the Mozaic offer in a simple and compelling way

Results
Mozaic now presents itself as a professional consultancy with a clear position and differentiated brand in the market to compete with major consultancies such as KPMG and Atos.
 

A new identity to help a start-up, grow up.

Brand Positioning | Brand Identity | Web Design

Challenge
How could IT consultancy start-up Mozaic reflect their growth aspirations and really begin to punch above their weight?

Approach

  • Working with the two Founders we clarified the business offer to ensure it was simple, compelling and differentiated in the service integration market
  • We created a simple, yet effective, positioning idea – Future Ready – to signify the need for Mozaic’s clients to prepare for the future challenges and opportunities of technology change
  • We designed a new wordmark, visual identity system and website to present the Mozaic offer in a simple and compelling way

Results
Mozaic now presents itself as a professional consultancy with a clear position and differentiated brand in the market to compete with major consultancies such as KPMG and Atos.
 

A new identity to help a start-up, grow up.

Brand Positioning | Brand Identity | Web Design

Challenge
How could IT consultancy start-up Mozaic reflect their growth aspirations and really begin to punch above their weight?

Approach

  • Working with the two Founders we clarified the business offer to ensure it was simple, compelling and differentiated in the service integration market
  • We created a simple, yet effective, positioning idea – Future Ready – to signify the need for Mozaic’s clients to prepare for the future challenges and opportunities of technology change
  • We designed a new wordmark, visual identity system and website to present the Mozaic offer in a simple and compelling way

Results
Mozaic now presents itself as a professional consultancy with a clear position and differentiated brand in the market to compete with major consultancies such as KPMG and Atos.
 

A new identity to help a start-up, grow up

Brand Positioning | Brand Identity |
Web Design

Challenge
How could IT consultancy start-up Mozaic reflect their growth aspirations and really begin to punch above their weight?

Approach

  • Working with the two Founders we clarified the business offer to ensure it was simple, compelling and differentiated in the service integration market
  • We created a simple, yet effective, positioning idea – Future Ready – to signify the need for Mozaic’s clients to prepare for the future challenges and opportunities of technology change
  • We designed a new wordmark, visual identity system and website to present the Mozaic offer in a simple and compelling way

Results
Mozaic now presents itself as a professional consultancy with a clear position and differentiated brand in the market to compete with major consultancies such as KPMG and Atos.

Other Work

WatermarkPurpose | Strategy | Positioning | Identity | Experience

PSPAPositioning | Naming | Identity

AstraZeneca - SimplificationCulture & Engagement | Campaign Identity

Mozaic - Future ReadyPositioning | Identity | Web Design

CapgeminiPurpose | Architecture | Identity

©Brandpie 2018. All rights reserved. Registered in England No. 6614246. Brandpie Limited, registered office as above.