How does a City facing investments firm make the leap to being a disruptive consumer champion with the strength and flexibility to traverse finance, energy, healthcare and start-up ventures?


We identified something unique in the Octopus culture, it is truly entrepreneurial, constantly looking for new opportunities. But unlike most entrepreneurial businesses it wants to make a difference, disrupt broken sectors and provide a fair deal for customers.

We created a new and inspiring brand world that reflects the company’s unique character, its smart thinking and desire to deliver services the way they should be delivered. The new brand gives Octopus the flexibilty to communicate with audiences across many different sectors simultaneously.



EY UK Entrepreneurs of the Year


Which? highest rated UK energy supplier


  • 2017 Transform Awards Europe
Everyone here loves the brand and are excited to see it in action. I am excited to roll this out as I am very proud of what we have achieved in such a short amount of time.
Seb Dreyfus

Chief Marketing Officer