Challenge

How can the The Economist increase their presence in the US and acquire new millennial audiences?

Idea

The 'Dynamic World' commecial repositioned The Economist for a world where facts matter more than ever. The ad showcased a breadth of US focused content and revealed a more contemporary look and feel that highlighted the new ways readers can engage with The Economist through digital channels.

Results

7K

new paid subscribers

£5.5M

increase in TV media spend

TV+

largest paid media channel

Awards

  • 2018 The Telly Awards (Gold)