Challenge

How can Amyris rebrand to reflect its new positioning away from bio-fuels to making ingredients for the healthcare, fragrances and cosmetics industries?

Idea

Align the leadership around a new narrative and purpose - Make Good, No Compromise; and a radical new identity focused on making the purest ingredients possible.

Results

double digit positive growth

$$

increase in share price since launch

Biossance is the fastest growing beauty brand in the usa

Our exciting new identity reflects the business Amyris is today and wants to be tomorrow.
John Melo

Chief Executive Officer