The energy transition is underway
For leaders across the sector, strategic adaptation is critical to survival, with 98% of C-Suite leaders anticipating their brand will need to evolve to meet the needs of the sector. With the race on to define the future leaders in energy, the role of purpose, brand and culture will be critical in providing clarity and guiding organizations on the journey ahead.
We can help
Clarify your purpose
In the face of complexity, every business needs a guiding light.
We align leadership teams around the future direction of the business, then articulate it through a tangible framework for the entire organization — clarifying your purpose, ambition and strategy.
Amplify your brand
Energy businesses need a distinctive position in the market.
We create sharply-focused brands that build connections with stakeholders, inspire meaningful storytelling, and power the long-term performance of the business.
Mobilize your talent
Leaders need to ignite their culture to inspire action.
We stimulate action by identifying cultural interventions that create impact, fast — working across the organization to shape productive cultures that drive the long-term goals of the business.
Our work
SLB
Reimagining a business to play a leading role in the energy transition
Schlumberger's business and services had evolved into renewables and energy transition markets. We created SLB, a new identity to enable the business to pivot into new markets. SLB reported an 18% YoY growth in 2023, following our successful rebrand and launch.
OneSubsea
Creating the new world leader in subsea technology
We helped create a sector-leading new brand, OneSubsea, for a joint venture between three companies. 11,000 employees were united through an internal communications strategy and a visual identity that respected the legacy brand to achieve symbolic balance.
Höegh Evi
Rebranding the vital link in the energy value chain
As the energy landscape shifts, countries need a partner that can adapt and accelerate both energy security and the transition to cleaner sources. The brand strategy we defined amplifies Höegh’s ability to connect the needs of today and tomorrow.
Brandpie helped us navigate this pivotal moment with confidence and creativity. Their deep sector knowledge, expertise, and dedication to this process ensured we created a name, brand and digital experience that will deliver for our business.
Erik Nyheim
President and CEO, Höegh Evi
Energy Voices
A collection of conversations with leading thinkers in the energy sector. In our latest conversation with Diana Berman, DTEK Grids, and William Brent, Husk Power Systems, we explore key learnings on how to harness the power of brand to engage stakeholders, seize opportunity during times of upheaval, attract talent in a competitive market, and deliver impact in the most extreme and unlikely conditions. Watch our latest webinar here.
To keep up-to-date with upcoming conversations, subscribe to our newsletter below.
Latest insights
Read our latest thinking about the challenges and opportunities facing the energy sector.
Tension in the Transition: Brandpie energy magazine | issue 03
This issue explores the complex balancing act energy leaders face as they work to deliver on today’s expectations while transforming for tomorrow. Inside, you’ll find insights from companies like Shell Energy, Galp, OneSubsea, Höegh Evi and more, sharing how they’re navigating uncertainty, earning trust, and building clarity through change. Whether you're shaping strategy, managing cultural transformation, or driving growth in volatile times, this issue offers perspective and practical tools to help you lead through tension.
Lens to the future: Brandpie energy magazine | issue 01
Business as usual is no longer an option, and as a result, a future proof brand strategy has become a critical strategic lever. This issue offers practical advice for brand leaders in the sector, featuring spotlight interviews with pioneering brands Relevate Power and Statkraft, and learnings from our Energy Voices conversations with Mer and Chargeway on EVs, and with DTEK Grids and Husk Power Systems on grids infrastructure.
Time for momentum: Brandpie energy magazine | issue 02
As the energy transition accelerates, now is the time for momentum. Leaders have an opportunity to take bold action and shape the future of the energy landscape. This issue offers practical advice for the sector, featuring spotlight interviews with leaders from Höegh Evi on its brand evolution, learnings from our Energy Voices conversations, insights on how to optimize your portfolio to maximize impact, and more.
Ready to clarify your place in the transition?
Contact Will Bosanko, our CEO, UK & Europe, to uncover how you can future-proof your business, brand and culture, and to join our network of game-changing energy leaders.
Find us at
