Online masterclass
The energy industry is at a tipping point. Amid changing progress toward energy targets, the pace of transition varies across markets as the industry grapples with growing uncertainty driven by an increasingly volatile global economic backdrop. This has thrust security of supply back into the spotlight. At the same time, energy brands are being pulled between short-term pressures and long-term growth.
This moment of tension is defining. How can energy brands build momentum, sustain credibility, and drive growth?
Join Brandpie’s UK & Europe CEO, Will Bosanko, and a panel of brand leaders as we unpack how companies are navigating this complex crossroads—balancing competing demands while repositioning for relevance, resilience, and success.
We’ll ask:
- How can brands balance the dual imperatives of energy security and transition?
- What does it take to maintain trust across increasingly polarised stakeholder groups?
- Is your brand agile enough to pivot with political and market shifts—without losing sight of long-term ambition?
This masterclass will feature real-world insights from leaders at the forefront of the energy transition—and share practical ways to set the pace, not just keep up.
Date
Wednesday, 4th June
Time
3 PM – 4 PM BST
10 AM – 11 AM ET
Speakers
David Slattery—Head of Marketing & Communications, Pinergy
Ian Fisher—Brand, Marketing & Communications Specialist
Moderator
Will Bosanko—UK & Europe CEO, Brandpie
Please complete the form to register.
About our speakers
Ian Fisher
Brand, Marketing & Communications
Specialist
Ian Fisher is an experienced business leader and award-winning marketing strategist with over a decade of success leading brand transformation across the energy and telecoms sectors. Until recently, Ian served as Group Brand, Marketing and Communications Director at Calisen, where he helped shape the company’s brand positioning during a pivotal period of growth and industry change.
With a background spanning senior roles at Virgin Media, O2, Egg, and GDS Group, Ian brings a sharp focus on customer-first strategy, go-to-market execution and insight-led creativity. His leadership has consistently delivered measurable commercial value and long-term brand equity.
In this masterclass, Ian will be sharing his perspective on the evolving role of brand in the energy sector, and how businesses can align purpose, innovation, and communications to drive market relevance and sustainable growth.
David Slattery
Head of Marketing & Communications
Pinergy
David Slattery is a seasoned marketing and digital leader with over two decades of experience spanning energy, financial services, and wealth management. As Head of Marketing & Communications at Pinergy, he has played a pivotal role in repositioning the company as a B2B leader in energy supply and sustainability solutions. David has driven strategic initiatives across brand transformation, digital engagement, and reputation management—fostering key partnerships such as the high-profile collaboration with Munster Rugby to boost brand visibility.
David’s career includes senior marketing roles at Bank of Ireland and Danske Bank, where he led award-winning digital innovations and rebuilt trust with high-net-worth and SME clients post-financial crisis. His expertise lies in blending data-driven insight, customer-centric strategy, and strong storytelling to create marketing programmes that deliver commercial and reputational impact.
In this masterclass, David will share his insights into the role of brand as a driver of credibility and growth in the evolving energy landscape—drawing on real-world experiences from both regulated and purpose-led sectors.
Will Bosanko
UK & Europe CEO
Brandpie
Will Bosanko leads Brandpie's UK & Europe business. He works with executive teams to sharpen their vision, clarify their story, and build momentum for growth.
Will believes the best brands are simple and knows how to turn brand strategy into a powerful driver of success at pivotal business moments. He leads our relationships across the energy sector with organizations including Statkraft, Höegh Evi, HS Orka and Copenhagen Offshore Partners.
