Partners at pivotal moments
Leadership change, merger, acquisition, divestment, IPO, category shift – these are events when everything matters.
We have partnered with over 150 businesses to build brands in the high-stakes, high-value moments that drive impact and growth.
Rebranding the vital link in the energy value chain
Introducing Höegh Evi: The vital link to secure transition.
In 2023, Höegh LNG unveiled a new strategy, focusing on their expertise while expanding into marine infrastructure solutions for clean energy. This diversification marked a pivotal moment, as they embraced their growing role in both energy security and transition—prompting a refresh of their name, positioning, and identity. We delivered a new brand which amplifies Höegh’s ability to connect the needs of today and tomorrow, symbolizing the company’s evolution—innovating for the future while honoring its history.
Creating meaningful change
We align purpose, brand and culture – the drivers of meaningful change – to create impact at pivotal moments for your business.
Latest news
Bright minds are restless. Discover the latest insights, and videos from our industry experts.

CEO insights
Pivot Points podcast
Welcome to Pivot Points, the podcast that delves deep into the expertise of visionary leaders who’ve successfully taken their business through a complex pivotal moment to unlock growth. We share the experiences of business leaders who’ve handled these critical inflection points; from leadership changes, mergers, acquisitions and joint ventures, to jumping an ‘S’ curve, or making a category pivot to drive future success.

Online energy masterclass
Tension in the Transition
The energy industry is at a crossroads: facing varying progress on transition goals amid global volatility while being pulled between immediate pressures and long-term ambitions. Join a panel of brand leaders from Galp and Equinor as we unpack how companies are navigating this complex crossroads, balancing competing demands while repositioning for relevance, resilience, and success.