Following on from last year’s highly successful global rebrand of Capgemini, the leading provider of consulting, technology and digital transformation services, Brandpie has been working with the group to evolve the brands of key related group businesses - Capgemini Consulting and Sogeti - to ensure they are closely aligned to the Capgemini Group strategy.
Last week, saw the relaunch of:
Capgemini Invent (previously Capgemini Consulting) - the digital innovation and transformation business within the Group, and,
Sogeti - the technology and engineering solutions business
Both brands now have new, dynamic, rejuvenated identities aligned to the Capgemini masterbrand, while reflecting their specialist areas of expertise within the Group and expressing their unique personalities.
Brandpie has worked closely with Capgemini on positioning, naming, brand architecture strategy and developing the new brand identity systems for these important Capgemini businesses.