September 11, 2017No Comments

Is an obsession with the metrics of engagement distracting us from what really matters?

In the last ten years, employee engagement has moved from an HR-owned ‘nice to have’ to a C-suite driver of sustained business success.

In fact, it’s now so important we’ve even started to see more enlightened investors go beyond the balance sheet to include employee sentiment as a measure in their investment decisions.

But while new business models and disruptive technologies are reshaping the world of work, the approach to engagement doesn’t seem to have kept pace. Dominated by the tried and tested annual survey, the engagement activities we see today are often focused more on coming up with a long list of metrics (and an even longer list of problems) than on finding valuable insights or practical ideas to create a great place to work.

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April 6, 2017No Comments

AI: Useful tool or amusing toy?

What does Artificial Intelligence potentially mean for brand personality? Rosanna Beart looks further.

Have you ever asked Siri stupid questions just to see their response? Asked them to be your friend? Said you love them?

That last one might be just me, but I'm guessing most of us have tested the 'off-script' abilities of an artificial intelligence (AI) platform before. Because we don't just accept a bot for the functions we know they can perform – we like to see what sprinkle of personality they might also have.

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July 20, 2015No Comments

Unlocking the Power of Purpose

At a recent breakfast hosted by BrandPie and Kaptcha, leading communications directors from a number of blue-chip brands gathered to discuss Purpose – rapidly emerging as a vital strategic tool for the most progressive organisations. Nick Ranger, Head of Strategy shares an overview of what we covered.

What is Purpose? Put simply it is an organisation’s reason for being. The challenge is to define it, embed it successfully and use it as spur to better performance. Key to achieving Purpose-led transformation is communication and engagement. With this in mind, we asked our guests to consider the role of communications in unlocking the power of Purpose. We also asked them to think about why Purpose is becoming increasingly important, and how it can help to improve business performance. The common themes that emerged suggest that Purpose is a business tool whose time has come.

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