12 Posts

Recently gathered data below supposes that with each generation we are seeing an increasingly positive trend around the allotted importance of sustainable behaviour in organisations. In certain industry circles, ‘millenials are the generation who care more’ is almost an accepted adage. But is thi [...]

The definition of purpose is pretty broad: the reason for which something is done or created or for which something exists. But as the flavor of the decade, marketers have bastardized the concept of purpose in so many ways. Can we be a bit more purist about purpose? Probably not; the horse has alrea [...]

1. The Power of Purpose “Purpose is increasingly what we are selling internally… a big question is ‘how we compete and appeal to the best and brightest to stay with us rather than moving to the tech giants and third sector businesses?’ We believe purpose can unlock this.” Pe [...]

When Marty McFly travelled to the year 2015 in Back to the Future II, he jumped on a hoverboard to escape his arch-enemy Biff. Mattel had the great honour of being able to put their name to the much loved hoverboard - surely the most iconic (and elusive) toy of the entire 80s film Industry. Sorry Chu [...]

On May 25th 1961 President John F. Kennedy sought approval before a special joint session of Congress for public funds to support a long-term space programme. It had three major goals. First to put a man on the moon and return him to earth safely before the decade was out, second to put into spac [...]

Last year I was lucky enough to be invited to a small presentation hosted by Google. Over the space of an hour they amazed their agency-based audience with a back-stage tour of their latest and greatest technology. Inspiring us. Making us think about how the brand we manage might use their product. [...]

Back in April I started publishing articles on LinkedIn (after a lot of personal soul searching), BrandPie hired a social media manager and we started to look more deeply at how to build our profile online in an intelligent way. The key word for us was 'intelligent'. We wanted to understand and ex [...]

Back in 1999 I was working with the leadership team of Arthur Andersen. They were separating from Andersen Consulting (now Accenture) and were concerned that without the 'sexy' Andersen Consulting in the fold they and the Andersen brand would be consigned to being what they called 'Grey Accountants [...]

A few weeks ago the world was introduced to Alphabet, the new parent company and operating structure for Google, its subsidiaries and new ventures. We also heard a great deal of discussion about the announcement, particularly in our industry, with commentators discussing: the merits or otherwise of [...]

Like many consultancies and agencies we have been experimenting and exploring different approaches to managing our social media over the last few years. I thought I would share our thinking to help other agencies and consultancies think through and develop their own approach. What has become incre [...]