Challenge

How can the Liberty Science Center brand their new adjacent development as a world-class space for scientific innovation that enables the best in science to come and learn, work and play?

Idea

We developed a positioning and associated brand identities for SciTech Scity (where the future comes alive) and its associated centers of excellence:
- Liberty Science Center
(where the future comes to play)
- A K-12 school
(where the future comes to learn)
- An incubator
(where the future comes to work)
- A scholars village
(where the future comes to live)

Results

Secured support from local mayor

Funding to proceed to ground-breaking in 2019

The cutting edge identity Brandpie created has really brought to life this futuristic development.
Paul Hoffman

Chief Executive Officer