Challenge

PSPA is a national charity providing support for those living with Progressive Supranuclear Palsy (PSP) and Corticobasal Degeneration (CBD), two diseases for which there is currently no cure.

PSPA became a Brandpie Foundation client after their cause moved and motivated our entire team to help.

Idea

For diseases with no cure, the funding challenge is acute and essential. Donors like to see impact and improvement but to deliver it for complex neurological diseases requires significant investment and research.

We recognized that we needed to shift the focus of the brand from providing information about these two devastating diseases, to promoting hope in a cure and creating a cause worth fighting for. This became the driving force for the brand, encapsulated in the positioning - Champions of Hope.

One of of the many devastating effects of PSP is that people loose the ability to speak and become locked-in. In direct response, the idea within the new identity, is to give hope a voice. The bold typographic logotype is a striking contrast to the original. It combines with vibrant colour combinations and a powerful brand voice to transform the charity into one that will inspire hope for the future, galvanising family members to become long-term advocates. We also activated 'Champions of Hope' as a social media campaign, to help grow the PSPA community.

The more people who join our community, the stronger we will be against the challenges we face. Brandpie has created for us a brand that will inspire hope and optimism in our community, and it is that hope and optimism that will enable us to do more for people living with two devastating diseases
Andrew Symons

Chief Executive Officer