Challenge

How could a premium footcare brand get visual stand out in the vast and saturated beauty market?

Idea

Change perceptions about caring for your feet, with the brand idea ‘Fabulous Feet’, removing the taboo surrounding foot care and encourages consumers to make it part of their everyday beauty regime.

An elegant visual identity brings ‘Fabulous Feet’ to life, and is designed to stand out in busy beauty retail environments through packaging and display. ‘Fabulous Feet’ has now been extended into ‘Fabulous Hands’ as part of a new product line extension.