Challenge

How could Chivas Brothers identify graduates who will go beyond the initial excitement, to have a real passion for their brands and have the life skills needed to handle the complexities of an international brand ambassador role?

Idea

The positioning idea was clear: Chivas Brothers graduates create defining moments by challenging themselves in circumstances which are truly experiential.

We developed a simple, but bold visual identity for the graduate programme, highlighting that this is an opportunity like no other: challenging yourself with Chivas Brothers stands above the rest of the graduate recruitment market.