Powerof Purpose

Our quarterly Power of Purpose series are exclusive, invite-only events for senior business leaders who are making a mark by using purpose to energize their organizations and deliver sustainable growth.

Run in partnership with the prestigious BritishAmerican Business – the leading network of over 400 businesses keen to grow in and shape the transatlantic economic corridor.

Key facts

  • Launched in 2019
  • 4 virtual events a year
  • Moderated by MaryLee Sachs, U.S. CEO, Brandpie
  • Majority of attendees are C-level and board level professionals

Power of Purpose: Insights from Chief Marketing Leaders

July 21, 2021

We were delighted to have been joined by the CMOs of Vodafone Business and Tata Consultancy Services – two purpose-driven businesses and major players in their respective industries. Both senior marketers shared their perspectives on how purpose relates to marketing, sustainability, talent, and communications, with a nod to how they measure the impact of purpose on their organizations.

This panel coincided with the release of findings from the 2021 CEO Purpose Report, which gathered opinions from 705 CEOs across the US, UK, France, Germany, India and China, with a representative sample drawn from big corporates to SMEs.

View the highlights below.


  • Iris Meijer, CMO, Vodafone Business
  • Rajashree R, CMO, Tata Consultancy Services

Power of Purpose: Featuring the CEOs of Delta Airlines and Virgin Atlantic

September 29, 2021

‘Purpose powers progress’ was the recurring theme at our Power of Purpose event on September 29 featuring the CEOs Delta Air Lines and Virgin Atlantic.

Ed Bastian and Shai Weiss shared their perspectives on why purpose has become a critical growth driver as well as a cultural and social unifier. They offered insights into how they’ve navigated the pandemic, along with the steps their businesses are taking to overcome the airline industry’s greatest challenge: sustainability.

View a snapshot of the key moments below.


  • Ed Bastian, CEO, Delta Airlines
  • Shai Weiss, CEO, Virgin Atlantic

Previous speakers

Ashley Allen
Chief Sustainability Officer

David Boynton
Global CEO
The Body Shop

Frank Cooper III
Global CMO

Andy Pharoah
VP, Corporate Affairs & Sustainability

NV "Tiger" Tyagarajan

Sarah Colamarino
VP, Corporate Equity
Johnson & Johnson

Toni Clayton-Hine
EY Americas

Duncan Goodhew
Olympic Gold Medallist &
Motivational Speaker