New York

Global consultancy Brandpie hires Yasmeen Coning as US Head of Culture and Engagement; bringing to the table her experience with notable brands such as: Microsoft, Starbucks, Coca-Cola, HP, Novartis, Bristol Meyers Squibb, J.P. Morgan, Booze Allen Hamilton and more.

Coning is responsible for developing programs and initiatives designed to embed purpose transformations for clients, with a focus on elevating their people through change management and organizational behavior strategies to drive enterprise-wide progress and performance.

The demand for purpose consulting continues to rise over the last few years, and now is further accelerated due to the pandemic. Nearly 60% of CEOs state they want a purpose according to Brandpie’s third annual study of CEOs on “purpose.” This year, executive leaders also reported that they are most focused on efforts to increase training and learning for employees, as well as their overall engagement.

"We always advocate for purpose transformation from the inside-out so we’re delighted to have Yasmeen on board. She brings a wealth of experience, expertise and academic rigor to a critical area of our work with clients" says MaryLee Sachs, US CEO, Brandpie Inc.

With more than 20 years at agencies and client-side as a marketing leader, Coning has created transformation and innovation strategies for both start-ups and global brands. Previously, as Global Group Director of Change & Engagement at Siegel+Gale, she helped clients across the finance, pharmaceutical, CPG, media and technology sectors achieve sustainable success for their employees and customers alike. Over the course of her career, leveraging the science of human behavior coupled with business acumen, Coning has built and executed numerous brand, platform and product launches, as well as advised companies through the IPO and M&A processes.

“The key to achieving long-term organizational growth is incorporating a people-first mentality for not only customers, but also employees,” said Yasmeen Coning, US Head of Culture and Engagement for Brandpie Inc. “When internal teams find purpose in the brand they work for each and every day, it’s directly tied to a successful customer experience in the marketplace. I’m thrilled to join Brandpie to continue to champion purposeful branding as a catalyst for transformational change for clients.”

Yasmeen holds a B.S. from Boston University, an MBA from Pepperdine University., and an M.S. from Columbia University. She is currently completing her Doctorate in Business Administration with Pepperdine.

About Brandpie

Brandpie is an independent consultancy specializing in purpose-driven transformation. Combining the power of culture and brand, Brandpie is uniquely positioned to help CEOs and their team discover, define and activate their company’s purpose – unlocking growth and building a sustainable future for their businesses.

Brandpie works with complex, multinational corporations, ambitious, fast-growth entrepreneurs and leading NGOs looking to build a purpose-led future.

Brandpie was named one of the Financial Times’ leading Management Consultancies every year since 2018 and B2B Agency of the Year in North America by the Drum in 2019. For more, visit