Reinventing a global brand

Brand Purpose | Brand Architecture | Brand Identity

Challenge
How could Capgemini cement its position as a future-facing leader while staying true to its heritage and belief in the power of people?

Solution
Give technology a human touch by creating a digital first identity inspired by the handwriting of Capgemini's founder, Serge Kampf.

Results 

Reinventing a global brand

Brand Purpose | Brand Architecture | Brand Identity

Challenge
How could Capgemini cement its position as a future-facing leader while staying true to its heritage and belief in the power of people?

Solution
Give technology a human touch by creating a digital first identity inspired by the handwriting of Capgemini's founder, Serge Kampf.

Results

 

Reinventing a global brand

Brand Purpose | Brand Architecture | Brand Identity

Challenge
How could Capgemini cement its position as a future-facing leader while staying true to its heritage and belief in the power of people?

Solution
Give technology a human touch by creating a digital first identity inspired by the handwriting of Capgemini's founder, Serge Kampf.

Results

Reinventing a global brand

Brand Purpose | Brand Architecture | Brand Identity

Challenge
How could Capgemini cement its position as a future-facing leader while staying true to its heritage and belief in the power of people?

Solution
Give technology a human touch by creating a digital first identity inspired by the handwriting of Capgemini's founder, Serge Kampf.

Results

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Other Work

WatermarkPurpose | Strategy | Positioning | Identity | Experience

PSPAPositioning | Naming | Identity

AstraZeneca - SimplificationCulture & Engagement | Campaign Identity

Mozaic - Future ReadyPositioning | Identity | Web Design

CapgeminiPurpose | Architecture | Identity

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