Margaret Hoffecker

Head of Research

Margaret has nearly 15 years of experience in crafting meaningful research projects that help clients answer their most pressing business questions. Skilled at designing and implementing qualitative and quantitative research and measurement approaches to drive brand initiatives, she uses data to uncover meaningful insights that propel businesses forward. She leads Brandpie’s CEO Purpose thought leadership study, a global study that interviews CEOs in six different markets about the role purpose plays in their organisation and the world at large.
Margaret has spent her career in New York, London and Paris, and holds an MBA in Sustainable & Disruptive Innovation from HEC Paris. One purpose-driven company she admires is Peloton, a revolutionary technology company that connects the world through fitness.