June 28, 2018Comments are off for this post.

The danger of default young

Current digital design practices are at risk of excluding the elderly, says Scott Snashfold

This article is part of our feature on the future of healthcare, you can check out Issue 2 of Magpie here.

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June 26, 2018Comments are off for this post.

The rise of the marijuana gold rush

With Marijuana rapidly becoming mainstream and legal across the country, new creative uses and applications abound. Andrew Sacks-Hoppenfeld explores some of the most interesting developments in new weed-based supplements and food products.

This article is part of our feature on the trends in the food and beverage sector, you can check out Issue 1 of Magpie here.

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June 8, 2018Comments are off for this post.

How artificial will AI in healthcare be?

AI will fundamentally change patients’ relationships with their healthcare, say Richard Burton and Sally Bye.

This article is part of our feature on the future of healthcare, you can check out Issue 2 of Magpie here.

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May 18, 2018Comments are off for this post.

Where humanity meets technology meets medicine

Magpie - Issue 2

Dateline: a night towards the end of November 2017, somewhere in the Accident and Emergency department (ER) of St Thomas’ Hospital, on the south bank of the River Thames in central London. Your correspondent is being wheeled into an magnetic resonance imaging (MRI) machine to have some sort of scan. Just before the procedure begins, the nurse in charge gives a final instruction: “don’t forget to smile in there.”

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March 12, 2018Comments are off for this post.

The cutting edge of food and beverage

Food and Beverage - Magpie - Issue 1

Welcome to the first issue of Magpie – a new quarterly publication that tunes into signals from culture to help you navigate our transformative times. Each issue will focus on a specific vertical and feature stories sourced from our global network of strategists and industry experts.

For this launch issue, Magpie surveys the food and beverage landscape, reporting on the emerging trends that are driving innovation, influencing customer behavior and revealing powerful insights about the future direction of the sector.

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September 11, 2017Comments are off for this post.

Is an obsession with the metrics of engagement distracting us from what really matters?

In the last ten years, employee engagement has moved from an HR-owned ‘nice to have’ to a C-suite driver of sustained business success.

In fact, it’s now so important we’ve even started to see more enlightened investors go beyond the balance sheet to include employee sentiment as a measure in their investment decisions.

But while new business models and disruptive technologies are reshaping the world of work, the approach to engagement doesn’t seem to have kept pace. Dominated by the tried and tested annual survey, the engagement activities we see today are often focused more on coming up with a long list of metrics (and an even longer list of problems) than on finding valuable insights or practical ideas to create a great place to work.

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April 6, 2017Comments are off for this post.

AI: Useful tool or amusing toy?

What does Artificial Intelligence potentially mean for brand personality? Rosanna Beart looks further.

Have you ever asked Siri stupid questions just to see their response? Asked them to be your friend? Said you love them?

That last one might be just me, but I'm guessing most of us have tested the 'off-script' abilities of an artificial intelligence platform before. Because we don't just accept a bot for the functions we know they can perform – we like to see what sprinkle of personality they might also have.

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July 20, 2015Comments are off for this post.

Unlocking the Power of Purpose

At a recent breakfast hosted by BrandPie and Kaptcha, leading communications directors from a number of blue-chip brands gathered to discuss Purpose – rapidly emerging as a vital strategic tool for the most progressive organisations. Nick Ranger, Head of Strategy shares an overview of what we covered.

What is Purpose? Put simply it is an organisation’s reason for being. The challenge is to define it, embed it successfully and use it as spur to better performance. Key to achieving Purpose-led transformation is communication and engagement. With this in mind, we asked our guests to consider the role of communications in unlocking the power of Purpose. We also asked them to think about why Purpose is becoming increasingly important, and how it can help to improve business performance. The common themes that emerged suggest that Purpose is a business tool whose time has come.

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