CEO Purpose Report 2020

For the second year in a row, we conducted the world's most comprehensive study exploring what today's CEO really thinks about purpose.

Explore the full insights now

Explore how we deliver impact by integrating purpose, brand, advertising and engagement.

We believe in the
power of co-creation

An agile process to help C-suite teams define their purpose, ambition and strategy.

A fast sprint approach that develops brand positioning solutions at pace.

A co-creation experience that gets to big ideas fast.

A collaborative real-time knowledge platform.

Each quarter our magazine explores the trends and signals from culture driving change in a chosen sector.

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Issue 1

Food & Beverage

Trends in food and beverage

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Issue 2


Humanity meets technology meets medicine

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Issue 3


New beauty in the age of inclusivity

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Issue 4

Financial Technology

A revolution's unexpected traces

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Issue 5


Embracing a new definition of sports

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Issue 6

Magpie Interviews - Ted Leonsis

Real conversations with leaders and thinkers at the forefront of business transformation

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Thinking & News