Partners at pivotal moments
Leadership change, merger, acquisition, divestment, IPO, category shift – these are events when everything matters.
We have partnered with over 150 businesses to build brands in the high-stakes, high-value moments that drive impact and growth.
Ascentry
Harmony from complexity: creating a global brand for market expansion, post-acquisition
Born from BYG4Lab’s acquisition of Finnish firm Finbiosoft and backed by big ambitions to scale beyond their home market following investment, Ascentry needed to unify the two businesses under a shared identity for global expansion.Together, we reimagined their future through a powerful creative idea: Quiet Symphony. This idea captures the magic of Ascentry – bringing together people, data, and technology so labs can operate with clarity, precision, and confidence.
Creating meaningful change
We align vision, brand and culture – the drivers of meaningful change – to create impact at pivotal moments for your business.
Latest news
Bright minds are restless. Discover the latest insights from our industry experts.
CEO insights
Pivot Points podcast
Welcome to Pivot Points, the podcast that delves deep into the expertise of visionary leaders who’ve successfully taken their business through a complex pivotal moment to unlock growth. We share the experiences of business leaders who’ve handled these critical inflection points; from leadership changes, mergers, acquisitions and joint ventures, to jumping an ‘S’ curve, or making a category pivot to drive future success.
Online energy masterclass
Tension in the Transition
The energy industry is at a crossroads: facing varying progress on transition goals amid global volatility while being pulled between immediate pressures and long-term ambitions. Join us and a panel of brand leaders from Galp and Equinor on September 11th as we unpack how companies are navigating this complex crossroads, balancing competing demands while repositioning for relevance, resilience, and success.