Sophie joins Cannes Lions judging panel

Our creative director, Sophie Lutman, has been appointed as a member of the Direct jury at Cannes Lions 2016.

The Cannes Lions International Festival of Creativity is a global event for those working in the creative communications, advertising and related fields.

The Direct Lions celebrate response-driven and relationship-building creativity. Entries will need to demonstrate the pursuit and application of meaningful results; that is work created to directly influence ongoing consumer behaviour via a call-to-action or mechanism producing a measurable response.

More information is available on their website.