Slice of Pie #1: The Power of Purpose

In 2014 we kick off our new series of quarterly discussions

At BrandPie we’re strongly committed to our purpose – to create ideas that change markets. We do that by working with senior leaders at some of the world’s most progressive organisations, shaping brand strategy and business engagement.

In 2014 we proudly launched our Slice of Pie events, a quarterly series of intimate get-togethers featuring world-class guest speakers in rigorous and lively discussion.

Our January event focused on ‘The Power of Purpose’, and we were thrilled to have Barbara Davies (Global Brand, Marketing and Communications Leader for EY) as our guest speaker, sharing her experience of how the $26bn, 170,000-employee global organisation arrived at 'Building a better working world'.

Providing a rare and fascinating behind-the-scenes view, Barbara outlined the challenges and benefits surrounding this purpose-led brand and how it drives their 'Vision 2020' ambitions.

She was then joined on stage by leading financial journalist Lawrie Holmes - previously of the Sunday Telegraph, Sunday Express and Mail on Sunday -for a probing discussion and audience Q&A.

We've had great feedback and are looking forward to our Q2 event, which will focus on the theme of sustainable, enduring business - specifically the challenges in the post-financial crisis world.

If you’d like to know more about it, please get in touch.