While at AstraZeneca, he led the development of brand engagement programmes designed to strengthen AstraZeneca's reputation as a scientific leader. Prior to that, he held a variety of senior brand, communications and marketing roles across a diverse range of industry sectors, working with such large multinational organisations as EY, IBM and Alcatel.
"During the last few years I have seen how embedding a clear and compelling purpose within an organisation can positively impact employee engagement and business performance," said Richard.
"With more companies now seeking to unlock the power of their purpose, this is an exciting time to be joining the team at BrandPie. I am looking forward to helping our clients create and activate ideas that connect employees and customers to help drive performance and sustainable growth."
Richard will be working with clients to deliver creative ideas that connect employees, partners and customers with the organisation’s purpose.