The company we keep...
We assessed the organisation’s brand health in key markets, including the UK, Malaysia, Sri Lanka and China, and worked with them to develop an evolved global brand strategy aligned to their the organisation’s 2020 Vision. This included the creation of a new brand communication system that repositioned ACCA as the world-leading accountancy membership body.
“BrandPie are very insightful, deep-thinking and considered. However, the team’s true genius is being able to adapt with integrity to the emerging needs of a rapidly changing organisation.”David Grint — Director of Strategy and Brand ACCA
When two leading executive search firms set out to fix a broken industry, we created a purpose-driven brand with a new approach to attracting talent and elevating the customer experience.
“BrandPie helped us develop an idea and identity reflective of our ambition to unleash the human potential of today’s leading organizations. Since its introduction, our business has tripled in size.”Kevin O'Neill — Founder and Managing Partner
For six years we have created internal engagement programs for AstraZeneca. From senior management and leadership workshops to innovative ‘market stall’ events for partners, suppliers and investors to meet employees in key locations.
AstraZeneca faced a tough challenge: to build employee understanding and belief in their business strategy during one of the most turbulent and challenging times in the organisation’s history. With such a complex business, our starting point was to simplify the strategy into a ‘story on a page’, creating a version that all employees could easily understand, relate to and be inspired by.
We worked with Capgemini in North America and helped the organisation strengthen its messaging in the highly competitive STEM recruitment marketplace for both graduates and mid career hires. We then helped the company build its go-to-market strategy and choreographed the three-day, top 200 leadership conference.
“BrandPie was initially engaged to enhance our employee engagement and drive better brand awareness for recruiting. We then asked them to help drive our strategy for the next year. Their style of working, their ability to challenge our way of thinking and their ability to thoughtfully, creatively and simply articulate our strategy make them different from any other consultancy we’ve used in the past.”Lanny S. Cohen — CEO, Application Services, NA
We partnered with Carenet’s leadership team to define and build consensus around a purpose, ambition and strategy that would transform the business.
‘Opening new paths to health’ positions Carenet where the organisation rightly belongs: at the forefront of innovative new ways of helping people navigate the complex US healthcare system.
Together with this transformative positioning and a bold new identity, we also developed creative concepts for full suite of communication assets including a website, brand films, sales materials and an employee engagement toolkit.
“It took the strategic methodology and expertise of the BrandPie team to get our leadership team out of our comfort zone with our new brand. I am thrilled with the outcome in the design and language they provided us. We now have a brand we can all really be proud of.”Yvonne Daugherty — Senior VP Marketing
We have advised CGG since 2009: auditing its brand, developing a new purpose and brand identity, integrating a major acquisition and helping the organisation build a stronger position in the recruitment marketplace for geologists, engineers and technologists.
“The BrandPie team are great to work with. They provide valuable brand guidance and always deliver a combination of creative ideas and concrete solutions.”Johanna Strengers — Global Brand Manager
The Chivas Brothers Graduate Ambassador Programme gives UK graduates the opportunity to represent their portfolio of brands in an international market - which includes Chivas Regal, Beefeater London Gin, Plymouth Gin and Ballantine’s Whisky – in cities across the world.
We developed a positioning idea and visual identity that presented the Chivas Brothers Graduate Ambassador Programme as unique, exciting, and challenging on a personal and professional level.
Create provides free access to collaborative creative workshops led by professional artists for the most vulnerable and disadvantaged people across the UK.
The charity's branding, mission, vision and values had remained unchanged since its foundation in 2003. Having grown significantly in the last 11 years, Create urgently needed an updated visual identity to embody the professionalism behind the individual life-changing experiences they offer to their many beneficiaries.
Through the BrandPie Foundation project, Create received pro bono design work. We worked with them to create a new identity which reflects the breadth, faces and voices of its workshop participants, as well as incorporating the charity’s defining characteristics: its creativity, professionalism and sense of fun.
“Create is in the middle of major growth, moving from being an exciting small charity to an even more dynamic and exciting mid-size charity. The rebrand reflects this change and the charity’s confidence and energy.”Trustee
‘Dynamic world’ our first television spot for The Economist, aims to transform awareness of the brand and increase subscriptions in the US market.
Partnering with New York production house, Versus, we created an exciting new visual language and a strategic approach tailored to local audience insights, that positions the brand as a multi-platform, contemporary, accessible and trustworthy source of analysis on international and world affairs that is non-partisan and fact driven.
“BrandPie and Versus impressed us with their ability to create a compelling story about our brand, using a fresh and innovative creative approach, which will help us drive subscriptions across the US.”Mark Cripps — Executive Vice President, Brand & Digital Marketing
We have been EY’s brand partner for three years, guiding them through the identification of their organisational purpose, a global rebrand, engagement and activation across the entire firm.
“BrandPie brought insight, tenacity and the ability to work across our global executive to arrive at a superb result.”Barbara Davies — Global Brand, Communications and Marketing Leader
Greater Washington Partnership
The Greater Washington Partnership is a collaboration between leading CEOs and entrepreneurs who are committed to building on their region’s existing strengths with the goal of making Greater Washington, from Baltimore to Richmond, one of the best places in the world to live, work and build a business.
Working closely with the founding member CEOs, we helped shape their vision, agree the best name for the group and create a unique brand identity which was used to launch the Partnership in January 2017.
The symbolic logo and visual identity system we developed was applied to motion graphics, a comprehensive set of business tools and fully responsive website.
We continue to work with the leadership team on helping them roll out this initiative.
“BrandPie provided clarity and creativity - enabling the Greater Washington Partnership to get complete buy-in from our member CEOs”Brian Finch — Senior Vice President, Strategic Initiatives
Octopus is a successful investments business with bold ambitions. Our task was to help them make the leap from an investment business, to a portfolio master brand with the flexibility to traverse finance, energy, property and start up ventures. We created a new and inspiring world that reflects the company’s caring values and makes Octopus accessible to every audience.
Our work with Octopus won Gold in the best strategic/creative development of a new brand category and Bronze in the best visual identity from the financial services sector category at the 2017 Transform Europe Awards.
“Everyone here loves the brand and are excited to see it in action. I am excited to roll this out as I am very proud of what we have achieved in such a short time.”Seb Dreyfus — Chief Marketing Officer
Professional Fighters League
For the launch of the new Professional Fighters League, the world’s only Mixed Martial Arts League, we created a bold new visual identity to excite fans and fighters alike. The introduction of a genuine league format, marks the moment when MMA becomes a prime-time sport for a global audience.
The tagline ‘For fans, for fighters, for our sport’ perfectly communicates what the Professional Fighters League stands for and why the introduction of a league matters so much to everyone involved in MMA.
Collaborating with creative production studio, Versus, we also delivered a promo for broadcast across online and social media.
Royal Albert Hall
A brilliant new brand that captures the vibrancy, excitement and diversity of the Royal Albert Hall.
“The BrandPie team have created a logo that celebrates the Hall’s iconic shape and is extremely versatile and effective across all our communication channels — print and online — allowing us to have a stronger visual presence.”Sarah Woods — Director of External Affairs
In 2014, we were appointed as strategic advisors to help RBS engage 100,000 employees in the development and subsequent roll-out of their new brand ambition in 2015.
“From the very first meeting we felt that they really understood the scale and complexity of our challenge… they feel like a natural extension of the team.Anna Vaughan — Head of Employee Campaigns & Creative Services
Early in 2015 we were appointed by Sainsbury’s as their internal engagement partner, to engage their entire workforce in their brand vision and define the internal narrative for engagement.
In 2016, United Purpose, formerly Concern Universal, launched a new strategy intended to disrupt traditional aid delivery and challenge the NGO sector to innovate. As part of this, as the charity marked its 40th anniversary, it rebranded to reflect its mission of uniting together to lift everyone up out of poverty.
We worked with them to develop a new visual identity to bring to life its purpose: ‘lifting people UP out of poverty’.
United Purpose now has a visual identity which expresses everything needed to encompass the energy, passion and uplifting spirit in the charity.
Together with the United Nations Office for the Coordination of Humanitarian Relief (UN OCHR) and agency partners, we created an inspiring short film targeting millennials and drawing their attention to the refugee crisis. The film also raised awareness of the 2016 World Humanitarian Summit and asked viewers to demand their politicians support the UN Secretary-General’s plea for world leaders to confront the crisis and end the human loss and suffering.
We developed the campaign theme of ‘Fostering Greater Unity’ for the Washington D.C candidate for Summer Olympics host city 2024. It was then brought to life through a brand identity, website, official presentations and a social media campaign.
“I sincerely thank you for your passion and efforts. You have an impressive, wonderful and talented organisation.”Ted Leonsis — Vice Chairman