The company we keep...
We assessed the organisation’s brand health in key markets, including the UK, Malaysia, Sri Lanka and China, and worked with them to develop an evolved global brand strategy aligned to their the organisation’s 2020 Vision. This included the creation of a new brand communication system that repositioned ACCA as the world-leading accountancy membership body.
“BrandPie are very insightful, deep-thinking and considered. However, the team’s true genius is being able to adapt with integrity to the emerging needs of a rapidly changing organisation.”David Grint — Director of Strategy and Brand ACCA
When two leading executive search firms set out to fix a broken industry, we created a purpose-driven brand with a new approach to attracting talent and elevating the customer experience.
“BrandPie helped us develop an idea and identity reflective of our ambition to unleash the human potential of today’s leading organizations. Since its introduction, our business has tripled in size.”Kevin O'Neill — Founder and Managing Partner
For six years we have created internal engagement programs for AstraZeneca. From senior management and leadership workshops to innovative ‘market stall’ events for partners, suppliers and investors to meet employees in key locations.
AstraZeneca faced a tough challenge: to build employee understanding and belief in their business strategy during one of the most turbulent and challenging times in the organisation’s history. With such a complex business, our starting point was to simplify the strategy into a ‘story on a page’, creating a version that all employees could easily understand, relate to and be inspired by.
BrandPie worked in close collaboration with Capgemini’s leadership team over 15 months to create a dynamic digital-first brand identity and new wordmark, inspired by the handwriting of Serge Kampf, Capgemini’s founder. Meanwhile, its iconic spade emblem has been redrawn to reflect the world the business is now in.
Coinciding with the Group’s 50th anniversary, this is the first overhaul of Capgemini’s brand identity since 2004, and has been crafted to ensure that it remains ahead of its peers in its sector, while showcasing its commitment to people and the future of technology.
Capgemini’s new brand identity brings to the fore its unique strengths as a business, and is inspired by three key characteristics that help to drive the success of its clients: dynamism, precision and people.
At the heart of BrandPie’s work has been the development of the new signed wordmark, the personification of the group’s slogan ‘People matter, results count’. Capgemini’s iconic spade has been redrawn to be flexible and fluid, exhibiting a sense of positive energy. And an invigorating new colour palette, including more vibrant blues have been introduced, to accompany the darker blue that represents the dependability of the brand and its people.
“With BrandPie we have developed an identity that demonstrates the agility of Capgemini, and our ability to help our clients address their business challenges, with precision and trust. And in this age of digital interactions, handwriting our name emphasises our humanity, and that clients can trust us”Virginie Regis — Group Marketing and Communications Director of Capgemini
We partnered with Carenet’s leadership team to define and build consensus around a purpose, ambition and strategy that would transform the business.
‘Opening new paths to health’ positions Carenet where the organisation rightly belongs: at the forefront of innovative new ways of helping people navigate the complex US healthcare system.
Together with this transformative positioning and a bold new identity, we also developed creative concepts for full suite of communication assets including a website, brand films, sales materials and an employee engagement toolkit.
“It took the strategic methodology and expertise of the BrandPie team to get our leadership team out of our comfort zone with our new brand. I am thrilled with the outcome in the design and language they provided us. We now have a brand we can all really be proud of.”Yvonne Daugherty — Senior VP Marketing
We have advised CGG since 2009: auditing its brand, developing a new purpose and brand identity, integrating a major acquisition and helping the organisation build a stronger position in the recruitment marketplace for geologists, engineers and technologists.
“The BrandPie team are great to work with. They provide valuable brand guidance and always deliver a combination of creative ideas and concrete solutions.”Johanna Strengers — Global Brand Manager
The Chivas Brothers Graduate Ambassador Programme gives UK graduates the opportunity to represent their portfolio of brands in an international market - which includes Chivas Regal, Beefeater London Gin, Plymouth Gin and Ballantine’s Whisky – in cities across the world.
We developed a positioning idea and visual identity that presented the Chivas Brothers Graduate Ambassador Programme as unique, exciting, and challenging on a personal and professional level.
Create provides free access to collaborative creative workshops led by professional artists for the most vulnerable and disadvantaged people across the UK.
The charity's branding, mission, vision and values had remained unchanged since its foundation in 2003. Having grown significantly in the last 11 years, Create urgently needed an updated visual identity to embody the professionalism behind the individual life-changing experiences they offer to their many beneficiaries.
Through the BrandPie Foundation project, Create received pro bono design work. We worked with them to create a new identity which reflects the breadth, faces and voices of its workshop participants, as well as incorporating the charity’s defining characteristics: its creativity, professionalism and sense of fun.
“Create is in the middle of major growth, moving from being an exciting small charity to an even more dynamic and exciting mid-size charity. The rebrand reflects this change and the charity’s confidence and energy.”Trustee
‘Dynamic world’ our first television spot for The Economist, aims to transform awareness of the brand and increase subscriptions in the US market.
Partnering with New York production house, Versus, we created an exciting new visual language and a strategic approach tailored to local audience insights, that positions the brand as a multi-platform, contemporary, accessible and trustworthy source of analysis on international and world affairs that is non-partisan and fact driven.
“BrandPie and Versus impressed us with their ability to create a compelling story about our brand, using a fresh and innovative creative approach, which will help us drive subscriptions across the US.”Mark Cripps — Executive Vice President, Brand & Digital Marketing
Greater Washington Partnership
The Greater Washington Partnership is a collaboration between leading CEOs and entrepreneurs who are committed to building on their region’s existing strengths with the goal of making Greater Washington, from Baltimore to Richmond, one of the best places in the world to live, work and build a business.
Working closely with the founding member CEOs, we helped shape their vision, agree the best name for the group and create a unique brand identity which was used to launch the Partnership in January 2017.
The symbolic logo and visual identity system we developed was applied to motion graphics, a comprehensive set of business tools and fully responsive website.
We continue to work with the leadership team on helping them roll out this initiative.
“BrandPie provided clarity and creativity - enabling the Greater Washington Partnership to get complete buy-in from our member CEOs”Brian Finch — Senior Vice President, Strategic Initiatives
MRC Technology was originally a technology transfer and commercialisation division of the Medical Research Council. In 2000 it was established as an independent charity albeit operating under an MRC brand license. In addition to translating MRC science, MRC Technology also sourced promising health science and IP globally to progress into new patient treatments and diagnostics.
To reflect the charity’s independence and growing ambition, and to avoid identity confusion with the MRC, MRC Technology needed to change its name and brand identity.
BrandPie first worked with the CEO and Management team of MRC Technology in 2015 to clarify the organisation’s purpose. Our work resulted in a definition of a new purpose, supporting the charity’s new strategy and direction.
In 2016 it became clear that MRC Technology would require a new name and identity. Again, we worked extensively with the CEO and management team and in consultation with the Board of Trustees to create a name that reflects the pioneering work the organisations does to turn great science into greater patient impact.
The name is reflected in a vibrant new visual identity, which demonstrates the role LifeArc plays in moving medical research towards the patient. The identity embraces the warmth of a people centric charity, complemented by a flexible system that can represent all elements of the organisation and communicate across a wide variety of audiences, from academic and scientific institutions, to other health charities and patients. The arc device can be dialled up or down, depending on the audience and the message, resulting in a simple and clear identity system that is distinctive in its sector.
“To move from a brand aligned for over 25 years with as well-known a heritage as the UK’s Medical Research Council, to one that had independence and kudos, had to be manged very carefully. BrandPIE helped us get multiple stakeholders, on board with the new invigorated purpose, name and identity resulting in a highly impactful launch of the new brand.”Jonathan McGee — Head of Marketing and Communications
Octopus is a successful investments business with bold ambitions. Our task was to help them make the leap from an investment business, to a portfolio master brand with the flexibility to traverse finance, energy, property and start up ventures. We created a new and inspiring world that reflects the company’s caring values and makes Octopus accessible to every audience.
Our work with Octopus won Gold in the best strategic/creative development of a new brand category and Bronze in the best visual identity from the financial services sector category at the 2017 Transform Europe Awards.
“Everyone here loves the brand and are excited to see it in action. I am excited to roll this out as I am very proud of what we have achieved in such a short time.”Seb Dreyfus — Chief Marketing Officer
Professional Fighters League
For the launch of the new Professional Fighters League, the world’s only Mixed Martial Arts League, we created a bold new visual identity to excite fans and fighters alike. The introduction of a genuine league format, marks the moment when MMA becomes a prime-time sport for a global audience.
The tagline ‘For fans, for fighters, for our sport’ perfectly communicates what the Professional Fighters League stands for and why the introduction of a league matters so much to everyone involved in MMA.
Collaborating with creative production studio, Versus, we also delivered a promo for broadcast across online and social media.
Royal Albert Hall
A brilliant new brand that captures the vibrancy, excitement and diversity of the Royal Albert Hall.
“The BrandPie team have created a logo that celebrates the Hall’s iconic shape and is extremely versatile and effective across all our communication channels — print and online — allowing us to have a stronger visual presence.”Sarah Woods — Director of External Affairs
In 2014, we were appointed as strategic advisors to help RBS engage 100,000 employees in the development and subsequent roll-out of their new brand ambition in 2015.
“From the very first meeting we felt that they really understood the scale and complexity of our challenge… they feel like a natural extension of the team.Anna Vaughan — Head of Employee Campaigns & Creative Services
Early in 2015 we were appointed by Sainsbury’s as their internal engagement partner, to engage their entire workforce in their brand vision and define the internal narrative for engagement.
In 2016, United Purpose, formerly Concern Universal, launched a new strategy intended to disrupt traditional aid delivery and challenge the NGO sector to innovate. As part of this, as the charity marked its 40th anniversary, it rebranded to reflect its mission of uniting together to lift everyone up out of poverty.
We worked with them to develop a new visual identity to bring to life its purpose: ‘lifting people UP out of poverty’.
United Purpose now has a visual identity which expresses everything needed to encompass the energy, passion and uplifting spirit in the charity.
Together with the United Nations Office for the Coordination of Humanitarian Relief (UN OCHR) and agency partners, we created an inspiring short film targeting millennials and drawing their attention to the refugee crisis. The film also raised awareness of the 2016 World Humanitarian Summit and asked viewers to demand their politicians support the UN Secretary-General’s plea for world leaders to confront the crisis and end the human loss and suffering.
We developed the campaign theme of ‘Fostering Greater Unity’ for the Washington D.C candidate for Summer Olympics host city 2024. It was then brought to life through a brand identity, website, official presentations and a social media campaign.
“I sincerely thank you for your passion and efforts. You have an impressive, wonderful and talented organisation.”Ted Leonsis — Vice Chairman