Create wins Charity Times “PR Team of the Year” Award

A new visual identity combined with an integrated communications strategy helps Create to win an esteemed Charity Times Award.

The Charity Times Awards are the premier celebration of best practice in the UK charity and not-for-profit sector, and BrandPie is so excited to have been part of Create’s winning journey.

The charity secured a rebrand grant through the BrandPie Foundation, which offers up to £100k worth of bursary support per annum, on a full pro-bono or part pro-bono basis.

Their full winning entry is below:

A strategic approach to Communications

As we approached Create’s 10th anniversary year in 2013, we recognised that we were not getting public recognition for our award-winning work with disadvantaged and vulnerable children and adults. So we recruited to a PR Council a group of experts who were passionate about our work and willing to give us their time and PR expertise. We realigned our in-house “marketing” function to “communications” and appointed a Communications Assistant to support our Communications Manager. We secured a £35,000 rebrand package from BrandPie, which gave us a striking new visual identity. And film maker Jo Gewirtz gave her time and skill to produce a video showcasing our work. In focusing our strategy, the PR Council set out seven key priorities:

  • raise awareness of Create
  • create profile opportunities for the CEO
  • educate the public about the challenges faced by our participant groups
  • demonstrate the need for and benefits of creative arts engagement with vulnerable participants
  • showcase our participants’ achievements
  • implement our new brand identity
  • increase donations

Media and social media coverage have seen an impressive increase:

  • High quality media coverage increased by 250% in 2014/15, with significant levels of national exposure for the first time. Key pieces included broadcasts on BBC East Midlands Today, BBC London, BBC Radio Essex, Channel 4, ITV and Sky News; and features in print/online including: The Independent on Sunday magazine (four-page front cover feature); The Guardian Online; and Huffington Post. This reflects the increased profile of Create and the CEO as influential contributors.
  • Twitter interaction increased by 694% with average retweet reach up from 17,000 to 135,000 pw.

For more information about Create, and the work that they do, visit their website.