BrandPie and the Royal Albert Hall have been shortlisted as a finalist for the ‘Best Visual Identity from a Charity or NFP’ category at the Transform Awards Europe 2016.
The award is for the best identity developed and used by a brand, including all visual aspects of a rebrand from logo to typeface in the brand’s sector.
Commenting on being shortlisted, Terry Moore, Partner at BrandPie, said: ‘We’re thrilled to be recognised alongside the Royal Albert Hall for our work in revitalising the Hall’s visual identity. Together, we believe we’ve created a visual identity that is contemporary and energetic in feel, relevant and appealing to new audiences and reflects the Hall’s rich heritage and iconic status.’
BrandPie’s Creative Director, Natasha Chance, said: ‘The enthusiasm and passion of our client made for a fantastic team spirit as well as enabling us to create an identity that we, and the Royal Albert Hall, are very proud of.’
Sarah Woods, Director of External Affairs at the Royal Albert Hall said: ‘As a charity, we are grateful to The BrandPie Foundation for their support of this project. The logo celebrates the Hall’s iconic shape in coloured layers which help to convey the range, richness and vibrancy of our activities, and the design has inherent flexibility and can be successfully applied across all our media, from social media to merchandise ranges.’
The Transform Awards Europe has honoured rebranding, repositioning and brand transformation projects for the past seven years. From big global agencies to small local work, the awards recognise excellence and reward innovation in branding across Europe. Last year’s event was attended by more than 300 of the sector’s finest.
The Publishing Editor of Transform Magazine, Andrew Thomas said he was incredibly impressed with both the number and calibre of submissions, and that judging was extremely thorough, with featuring on the shortlist an achievement in itself.
Winners will be announced at the Transform Awards Gala Dinner & Ceremony on 22 March 2016 at the Brewery in Central London.
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BrandPie is an independent strategic brand consultancy, specialising in purpose-led transformation. We're an ideas business with a focus on purpose, identity and engagement.
We work with ambitious organisations to create and activate ideas that drive performance and sustainable growth.
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About the Royal Albert Hall
The Royal Albert Hall is the world’s most famous stage. Over the past 144 years, it has hosted everyone from Winston Churchill, Albert Einstein and Edward Elgar to The Beatles, Bob Dylan and Adele. Last year, its breathtaking auditorium presented 397 events by the world’s greatest performers – taking in rock, pop and classical music, dance, films, Cirque du Soleil and even tennis – with the magical setting and inspired artists creating amazing memories for audiences.
Opened in 1871 to fulfil Prince Albert’s vision of a central hall to promote the arts and sciences, the Hall is a registered charity that remains true to his founding ambitions within a modern context. It hosts over 400 events a year in its secondary space, the Elgar Room, and beyond, broadening the Hall’s appeal to incorporate younger and more diverse audiences.
Its Education & Outreach programme reaches more than 100,000 participants each year, working with schools, young people and the community, as well as other charities such as Music for Youth, as part of its extensive public benefit remit.
Registered charity no: 254543
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020 3370 1538
Royal Albert Hall:
Head of Marketing and Communications
07551 171 127